The more conversational your sales copy is, the more engaged your customers will obviously feel. Nothing is worse then boring sales letters that sound distant, talking down to you or too technical as they describe the features of the product. If your reader is not engaged, they will not stick around long enough to even think about buying.
2. Write your sales letter as though writing a letter to an old friend.
3. Try telling a compelling story.
4. Make sure your headline tells them everything they need to know.
5. Use bullet points instead of paragraphs to list the benefits of your product.
6. Avoid using periods at the end of bullet points.
7. Don’t try to appeal to all target audiences in one sales letter.
8. Include a headline on your order form page.
9. Include several P.S. if it makes sense.
10. Don’t neglect the opening paragraph.
11. Recycle your reuse discarded headlines.
12. Try to answer your reader’s biggest question, “So What’s In It For Me?”