Effective Search Engine Optimization SEO Techniques When Writing Blog Articles and Posts
The long term success of your WordPress blog depends on getting as many high ranking articles or posts in the major search engines as possible. This will also elevate exposure, increase your readership and eventually bring you more income.
When starting a new blog, you will not have any or enough backlinks or page rank to drive your posts to the top ranking positions of the search engines. The objective is to target popular niche keyword phrases which have little or no competition and placing them high in the search engine rankings. One major drawback is the keywords may not attract very much traffic, so the key is to write articles which target a variety of different but related niche keyword phrases.
The most important search engine optimization tip when writing a blog post is to target a primary keyword phrase and then include as many related keywords and phrases to it as possible. You should not necessarily concentrate on keyword density. Rather than stuffing your article with your primary keyword phrase, find keywords which have the same meaning (synonyms) and related phrases (or secondary keyword phrases). Do not create one blog post or article based and targeted on one single phrase.
Use WordTracker or Adwords Analyzer to find keywords which has high searches, but little or no competition. Once you have identified suitable keywords, use a tool like Google Keywords to find related keyword phrases which Google associates with your main keywords. Enter the main keyword into the “Keyword Variations” text box, check the “Use synonyms” box and click “Get More Keywords”.
The Google Keywords tool will return a list of keywords that are related to your main keyword. Save these and go through each keyword phrase and delete those that have no relevance to the blog post or article you intend to write.
When writing your article, incorporate as many of these related keywords as you can, but make sure the post has a logical smooth flow to it and the phrases you use makes sense and fits into the overall context of the article. You should write for the readers first and the search engines second, by making sure your post is content informative and easy to read.
Make sure you include your primary keyword phrase in your post title and make sure the content of the article closely matches your chosen title. You should also include your primary keyword phrase several times in the body of the article with the related phrases you have identified. For example, if your primary keyword phrase is “increase your website traffic” and the Google Keywords tool returned the following related phrases:
-improve your website ranking
-how to get top website traffic
-get more website traffic
-targeted website traffic
-get guaranteed website traffic
-your website traffic
Here is how you can use them in your post title:
How You Can Dramatically Increase Your Website Traffic and Improve Your Website Ranking with These Top Website Traffic Tips
In your article, you should refer to all the keyword phrases at least once or even twice and back them up with similar related phrases, for example: website traffic -> more website hits -> get unique hits -> site traffic.
It is important not repeat the same primary phrase over and over in your article content. If you have written other articles which targeted some of the related secondary phrases, you can link to them using the secondary keyword phrase as the link anchor text. Linking together similarly themed articles benefits the readers as they will find more information and it also gives your posts a SEO boost from the internal “in context” linking.
One very important point is 30% – 40% of all search engine queries are long tail keyword search phrases which the search engines may not have any matching web pages to display. The actual results will be the web pages which the search engines thinks are the closest match. When writing your articles take this into account and create as many permutations as you can for the keyword phrases you are targeting.
Pay close attention to your post slug as WordPress will use this to create a file name for your post. Make sure the primary keyword phrase is at or near the beginning of the slug. By default, WordPress will use the post title as the post slug, after it cleans up the entry by removing apostrophes, quotation marks, and any other unwanted characters. It is important that you change your post slug BEFORE you publish the article and don’t include non essential words like a, the, but, my, with etc. Changing the post slug after you have published it can cause problems with the posts permalinks and may result in a “404 File Not Found” error. So make sure you always double check and proof read all articles for any errors before you publish.