How Your Ego Can Deter Your Intended Marketing Efforts

being genuine in businessOur ego, everybody has one, whether big or small, can get in the way when it comes to our marketing and success efforts. What we have is the need to be right, always, as we like to talk about ourselves incessantly, to annoyance, coming from a viewpoint of arrogance.

So it depends on how we exercise our ego, the most effective way being to play it to our strengths. If it’s always about us, then the focus isn’t on our clients or the buyers. So it becomes imperative that we’re self aware of how we come across and conduct ourselves.

Our ego if directed properly has proven it can serve us as well, as it’ll help in setting up certain standards and boundaries of performance. It can inject the confidence of knowing that we can make a positive difference. If we don’t have belief in what we do, then no one else will.

Maintaining An Open Minded Approach
Whenever we exercise our ego, it’s usually narrowly scoped. We have the difficulty of seeing beyond what we’re able to understand. We think we know it all and the only way of doing things, that we have all the answers.

But success dictates that we vision the bigger picture. We need to be open to new ideas, opinions, trends, and most importantly the wants of our clients who’ll constantly voice their opinion.

Keeping an open mind will lead us towards developing new and innovative products. Listening allows us to seek out others who we’ll otherwise dismiss, which can potentially create new opportunities for partnerships or strategic business alliances. What an open mind grants us are opportunities.

Serving Others And Not Ourselves
Everyone’s in business to make money, this to exceed our expenses, to make a living. So our orientation needs to be from a standpoint of serving others, then we’re serving ourselves.


This is thought to be one of the biggest blunders of business success or failure. What we need to do on a daily basis is evaluate our activities, handle all the administrative and operational tasks, and then serve what our clients want.

Ask yourself if what you’re doing serves their needs or yours. Otherwise, you’re wasting your time, energy, and money on activities which have no value. So focus everything that you do around serving your customers.

Never Attach Yourself To Outcomes
Getting attached to outcomes leads to disappointment while being a waste of time and energy. What our ego does is it fuels our intense desires to creating specific outcomes, right or wrong.

This stubborn attitude then invariably leads to setbacks once the desired outcome fails to manifest, as no one can control the outcome. All that we can do is make the best decisions based on the data that’s available.

There are a variety of circumstances that can derail the best laid plans, so what needs to be understood is to set aside our egos and realize that we can control so much. What you need to do is believe that you’ve made the best possible decision based on the circumstances at hand.

Learning From Making Mistakes
There are more mistakes made in life than there are correct choices. Mistakes are a part of life, they’re not setbacks but instead experiences. What experiences do is provides valuable feedback, allowing us to make better decisions which can lead us to success.

Having a big ego can prevent us from handling such experiences since it’s perceived that making mistakes is a sign of failure. The most successful are those who make as many mistakes as possible, so they’ll be one step closer to success.

You Can Be Right But Never Righteous
There’s a difference between being right and being righteous, as righteous is all about feeding your ego. What you think is that you’ve cornered the market on being “right,” that you have all the answers, and that everyone who doesn’t listen or believe in you is wrong. That’s being righteous.

If you’re righteous, you’re coming from a place of fear. Your beliefs are based on hollow expectations, which are usually instilled by well-meaning parents or poorly developed institutional systems.

Those who are righteous are wrapped up in their own little world, aware only of themselves. They don’t know or care about respecting others since they themselves have never harbored nothing worthy of respect.


It’s ludicrous to think that anyone has a monopoly on the truth or what’s right. So if you see this creeping into your own approach, “my way or the highway,” realize that you’re expressing righteousness, which is completely wrong.

Allow Others To Promote You
The most successful in business and life are those who’ve taken their ego completely out of the equation. The best way being allowing others to tell your story, your successes on your behalf.

So why not lose your “me first” ego by allowing referrals, feedback, social proof, and testimonials to do all the footwork for you, as they’re the most powerful tools that you can use to build your brand.

What people do is lend more credence, have more belief in their peers, as they’re able to relate to the stories or experiences that they tell them or what they read about.

What they do is soak more believability than if you were constantly talking about yourself or the success of your business or clients. So actively generate social proof and testimonials from those who you do business with.

Make sure they’re genuine and post them on your website or on social media for all to view and read. If someone else says great things about you, that’s all the validation that you need.

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