There was once a famous politician who once said, “Politics is always local.” So in very much the same way, all offline retail and services should be realizing that all of their online marketing for their business should be local as well. With the rise of GPS based mapping enabled mobile devices, and taking into account Google’s recent changes on how local searches triggers their results, local search is becoming prominent as well as critical for marketing. If you ignore this, you’ll cripple your organizations visibility to potential consumers and …