Steps To Tracking Better Results When Mobile Advertising

using mobile devices risingWhat technology offers today is anyone at anytime can consume any type of media on demand, instantly, which provides an excellent opportunity for those who advertise. Although spending on mobile ads are increasing exponentially, the raw data that’s available remains lagging.

Data and analytical information, tracking conversions for mobile still falls short. Also, if everyone is spending more time on their mobiles as everyone claims, then why does most still make their online purchases on desktops.

This because of the mindset of the typical mobile user. For most, going online …