Because these articles you write and submit become viral in nature, your article message literally travels far and wide, increasing traffic and ranking to your website as well as increasing newsletter sign ups. Article marketing can also be used to make sales or to build credibility on your product or service. Anyone who wants to establish themselves as an expert in their specific niche should take advantage of all that article marketing has to offer.
Here is basically how it works. Let’s say that you are in the diet and weight loss niche, and you sell various weight loss products on your website, whether they are your own products or affiliated products. You write a keyword significant weight loss article, closely related to one of the products you are promoting. It is important that you do not specifically advertise or mention the product in the article. Find and establish a particular need for the product and focus on writing a solution to the need based on the product.
You want to address the problem that the product can solve in your article. For instance, if you sell a cellulite cream, you can write an article about what cellulite is, what causes celulite, and the various methods that are used to get rid of it. The article should preferably be around 750 words or less, and have a compelling keyword specific title.
At the bottom or foot of your article, it is vital to include information in the author’s resource box. This is a block of text, made up primarily of one paragraph that can be anywhere from five to seven lines long. You might include something like the following:
Once you have written your article, ensured that you have made all of the points that you want to make, checked the article for spelling and grammar mistakes, you are ready to distribute it.
The distribution of an article can be a very time consuming task. One option is to outsource by paying a fee to someone for distributing the articles to the different outlets. Another is using automated article distribution software. You should note however that a large number of article directories do not allow or approve articles that are auto submitted and they have detection methods, so proceed with caution. Manual submissions when done by yourself or someone else, offers the best results. Here are the 3 top article directories you should be concerned with:
For these directories, you will need: the fully written text article, the keyword relevant title, possibly a sub title, your author’s resource box, your website URL, your email address, a short description of your article, and a list of keywords, separated by commas, best describing your article. Some may require a registration process. Once logged in, copy and paste all of the information into the form provided for article submission. Most of these article directories have a manual approval process, so it may take a few days to up to a week or more before your article appears on their website and crawled by the search engines.
You will also want to distribute the article to ezine publishers that cover topics within your niche. Search for ezines that cover your topic and then check to see if they accept articles submissions. Load the ezine article submission email addresses into an autoresponder, and each time you write a new article, send it to these publishers, asking them to publish the article as most are manual submissions.
The next step is to find forums that are of interest to your target niche market. If your specific niche is weight loss, search and visit weight loss forums and find out if they accept articles. If so, submit your articles and include your website details in the signature. If they don’t, then post the article on your own website and then become an active member of the forum. If your article is about cellulite, obviously look for posts concerning cellulite. It is perfectly acceptable to make a post and say that you have an article about this on your website, and leave the link directly to the post. Just make sure that your post is relevant and on topic, and that your article provides useful information that is also relevant.
These steps essentially covers the article marketing process. If done properly, your website and/or product or service will receive exponential visitor growth from the major search engines and create one-way backlinks.