Firstly because of their portability and efficiency. You will usually have your smartphones handy with you all all times, giving you instant access to Internet information at anytime, anywhere. This giving you pertinent answers to your queries quickly, regardless of where you are, where your job or entertainment purposes may take you. It doesn’t matter if you’re ten blocks away from home, or half way across the country. So how can you as a business owner or an online marketer leverage mobile devices, so you can be found easily by your prospects at the precise moment they need you?
The differences between a smartphone or a tablet PC, and a home based computer are now virtually non-existent, the edge favoring mobile devices due to their extended functionality and the availability of customized apps. Obviously, as mobiles are far more portable, you wouldn’t bother to edit say a Word document from your smartphone, as that would not be practical. But you would use it when looking for restaurants, retail stores or suppliers, as well as checking social media outlets and reading email.
When you are away from home, or far away on the other side of the country, using Yelp or Foursquare are now the most popular resources and primary choices for finding these restaurants, reading reviews, or taking advantage of offers on deals that may be within driving distance of your location.
Making Sure You Are Found
Make sure that you’re utilizing these excellent resources such as Yelp.com and Foursquare, to geo-target, pinpoint and directing potential prospects that are interested in your business. These sites, along with Google, whom users still instinctively search on as old habits die hard, use while on their mobile devices. So make sure you also claim your business or service on Google Local Business Center. Also ensure that your information is always accurate and kept up to date.
Go to: Google.com/Business.
How To Establish Your Mobile Findability
• You need to identify the local mobile review portals such as Yelp and Foursquare, Google Places, as well as utilizing QR codes
• Use your target keywords properly, be quick and precise for mobile portals
• Encourage feedback as well as conversation and comments, which empowers users to help in promoting your business
• Set up as well as claim your account on Yelp.com, and make your claim on Foursquare as well
• Create QR codes and use them actively on all of your marketing materials
You as a business owner should be using these tactics if you are seeking more mobile users, as well as localizing and driving traffic to your store front or website.
Yelp.com for instance now has virtually every type of business indexed into their system. According to Yelp, there are an average of 15 reviews which are submitted every minute.
What’s more significant is that Yelp Mobile received an average of over 2.5 million unique visitors per month in 2010. Yelp also has an iPad app, an iPhone app, as well as one for Android. Yelp has established itself as one of your most important mobile portals for your business.
Foursquare is a mobile app which makes your city, or cities you are unfamiliar with, a lot more interesting and user-friendly. It is a virtual ‘social’ based city guide which challenges mobile users to experience new things as well as tempting you to explore local businesses, while rewarding you at the same time.
Users of this portal will get tips as well as reviews allowing you to network with your peers, who may be near or at the same location. Foursquare allows you to “check in” to a local location immediately once you arrive, and depending on the type of business it is, receive discounted or even free items. Often, the more loyal of a customer you are, the more rewards you will usually receive. Foursquare now has more than 5+ million users worldwide.
What are QR Codes? Well, they have been around for years, but are now coming into the mainstream. You have seen them become a lot more common recently as they are popping up everywhere.
Watch This Video About QR Codes… Recently Aired On CBS
QR Codes are those square matrix bar-codes which look like crossword puzzles. When a user scans the QR code with their mobile device which has a camera, they will be instantly taken to a website, which can offer a free download, a free bonus or more information about their product or service.
The information that’s encoded in the QR Code can be text, an URL to your site or any other website, or any other types of data. The great thing about using QR codes is that they can be place anywhere. Once they are scanned, the user will be re-directed to your online coupon, an online map, or anything else you want to present.
QR Codes are an extremely effective way of getting real, targeted and localized action for your business or service. You can print and place these codes anywhere, coffee mugs, newspapers, fliers, T-Shirts etc. etc.
Using Proper Targeted Keywords For Mobile Portals
• Make sure you use the exact keywords in Foursquare, Yelp, Google Places, Facebook Places and the other mobile portals. When “unlocking” your business on Yelp, make sure you use the exact keyword that identifies your company name
For Example: If you’re business name is: “Visible Search Marketing Services,” then “search marketing” is your target keyword
• Use keywords in your marketing or your companies description as well as for your offers. Use the primary content of your sites description or landing page by using the same keywords when describing the content on your mobile based profile. Also, make sure that you link back to the pages on your website whenever possible
• Create customized landing pages specifically for Foursquare and Yelp using your companies URL. Co-brand these pages with a phrase such as: “Thank You For Visiting Our Site From FourSquare or Yelp!” Have a special offer targeted for your Yelp visitors only, then create an unique URL on your site such as: yoursite.com/yelpoffer
Whenever your satisfied customers happen to compliment you on your product or service, make it easier for them to be able to review your business on Yelp.com. Although Yelp does discourage businesses actively soliciting for reviews, if you have a QR Code that links directly to your Yelp business page on your restaurants table, that can be a great tactic.
Make sure that you have some type of offer set up with Foursquare, such as a discount coupon or some type of small gift. Your ad will then stand out and should be noticed. You need to make it so it will be easy to obtain positive comments from your customers. Otherwise, there is a good chance that all your reviews may be negative ones.
These ‘peer to peer’ unbiased reviews as well as comments will provide for powerful decisions made by your prospective customers, clients or buyers. Even if your business or service isn’t set up to serve the public, Yelp and Foursquare in particular, will be able to help your mobile findability index.
Yelp is a site that’s set up to review local businesses, and they also tend to rank well in the major search engines as well. So you as a business should include a location based modifier in your target keywords, (such as “Dallas” “Vancouver” or “New York”) Bistro Fusion Cafe etc.
QR codes will be able to help connect your online as well as offline marketing efforts, so having a QR Code visible on the tables of your next seminar, will help to make it easier for your potential prospects to join your social community, as well as you getting their valuable contact information.
Mobile Marketing Is Soaring
Mobile marketing has been on the radar for a couple years now. With the prominence of smartphones and tablet PC’s, there is significant evidence of you increasing genuine Findability for your business, and the results will follow using these portals. As a savvy business owner, using these sites to optimize your Findability does work. You must however use location specific keywords wherever possible, keep your information up to date, and continuously be active in your offers, coupons or discounts etc.