It’s content and the precise marketing of it on the Internet, which bridges the gap when bonding that relationship between your company brand, yourself and your site, with your customers. What well crafted content does is holds hands, which builds trust with your readers, welding that connection.
What effective content does is communicates the nuances and the intricate details of your mission. This generates new leads, engages and informs readers, which forces eyeballs and credit cards to your e-commerce site. What content does is creates a will for them to connect, which generates conversions.
What’s known for certain is that your content marketing needs to be executed with a solid strategy in mind. If not, then no one will know who you are, that you exist, no one will care.
If the content isn’t executed properly, what it can do is damage your hard earned brand which you’ve feverishly built. If this creative leakage occurs, all your efforts then vanishes.
Mistakes In Marketing
What many think the best practice is producing as much content as possible, where the focus should be on filling the holes, finding gaps in the information, which can render the exceptional content pointless.
What’s found is that there’s several stumbling blocks in common, which can prevent content from reaching its potential. Self-sabotaging techniques which can push you further away from reaching your marketing and business goals.
Not Having A Well Defined Target Audience
What needs development, is a blueprint on visualizing exactly who your specific target market customers are. Knowing the ideal buyers that you’re attempting to reach.
Then tailor your articles, infographics, and social media posts which expresses directly to that audience, who are hungering for your product.
Begin by creating precise customer profiles. This should include addressing their needs and interests, demographics, where these targeted individuals are most likely to seek out your information. Then the key becomes executing from whiteboard to publication.
What’s known is that once marketers begin to document their content strategy plan, this including customer profiles, is when they’re more likely to be successful, than just having a verbal strategy.
Posting Erratically And Inconsistently
What’s extremely tempting is to treat content marketing much like an ad campaign, pushing out a variety of hype messaging, this right before an event or a huge launch.
Some will also go completely “dark,” this once they don’t have anything to sell or report. What most recommend is to never abandon your content efforts.
Although it’s expected and appropriate to increase frequency of exposure at key critical times, what’s more important is letting your customers know, that what you’re providing is relevant useful information to them, when it doesn’t necessarily overtly benefit your brand.
Search engines and SEO also remains one of the most powerful methods of finding new leads, as what’s recognized and rewarded are websites and blogs which consistently produces relevant unique content over time, which ranks them higher on the search page results.
So make sure that you take the time to map out a shared editorial calendar, which plots out the content that you’re wanting to publish every week, and then stick to it.
The Failure To Promote
What most think is that once they create this relevant unique content which caters to the exact needs of their target market who are immediately willing to buy, that it will somehow magically convert.
Realize that all content publication does is guarantees you a targeted audience, but it’s limited. Never expect that posting content alone will somehow drive page visits or clicks into sales. Know that nothing markets itself.
When developing a content marketing strategy and budget, what needs to be created is an “owned,” “earned,” and a “paid” marketing strategy. Create and then build up your own funnels, such as email marketing, social media, and your blog.
Decide how these marketing funnels fit into your strategy, which can include joint ventures that are willing to cross promote your content. Also include pitching authority bloggers, contacting trade publications and social media influencers.
Make sure that you allocate a budget towards paid promotions, which could include targeted Facebook ads, Pinterest or Twitter promotion, or native ads.
Poor Brand Promotion
Your content marketing displays your brand personality, which hovers just before your sales and promotional offers. The key is remaining as low-key as possible, this by avoiding a hard sales pitch.
What some will also do is completely scrub out their brand or product references in their content. If your customers are never exposed to any type of product information, or a “call-to-action” to buy, then your content marketing will fall short of hitting your goals.
What’s needed, is finding out that delicate balance where brand “mentions,” along with links are natively interwoven seamlessly into the informative content.
So what you need is to place your reader directly at the intersection of product and pain. Striking that exact tipping point where their problem meets your solution, this by integrating links into the content.
Write On Human Emotions
The science of writing content, which motivates the reader to take action based on their own will, should not come at the sole expense of the art.
What you ideally want is your content to be discovered through SEO, this by feeding the search engine bots, giving them what they want. You also want to feed human emotion as well.
Always remember that your core intent is to write for people, and not for a machine. Write content by placing your focus on hunger and pain, before you consider SEO.
Develop your content marketing strategy the best you can. Since content generation should be considered the lifeline to your business, outsource a content strategist if you need to.