Retargeting can lead to increased conversions by bringing back your once thought abandoned visitors and potentially turning them into sales. Online shoppers can be an extremely fickle and sensitive bunch. There they are, sitting comfortably at home in front of their laptop and about to purchase your product or service, they have their happy trigger finger hovering over your “Order Now” button and then… No Click.
So anything at this point can easily prompt them to suddenly abandon their urge to buy. They for some reason change their mind and …