Yuck, it’s that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There’s a term for it: “shaving the yak.”
Originally coined by Seth Godin, marketer and author extraordinaire, “shaving the yak” means that when faced with writing, some people find themselves doing any other chore they can think …