Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
Who
Tell the reader who your product will help. This should be your target market.
What
Tell your reader what your product or service will do to improve their lives. In other words, tell them the benefits they will receive, what’s in it for them.
When
When is the offer good for? If there …