6 Steps To Avoid Common Copywriting Mistakes

copywriter girl on laptopAt times, knowing what you should not do can be enough to turn that poor conversion rate on your website or sales copy in the right direction. If you are responsible for writing your company’s marketing material or writing the ads, you can avoid some of the most common copywriting mistakes as listed below.

6 Common Pitfalls Of Poor Copywriting

1. Are You Creating Ads Just To Get Someone’s Attention
Always keep in mind that there’s a huge difference between getting someone’s attention, and getting someone to actually buy. While …

Some Basics On Copywriting – Just Answer The Questions You Want Answers To

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.

Tell the reader who your product will help. This should be your target market.

Tell your reader what your product or service will do to improve their lives. In other words, tell them the benefits they will receive, what’s in it for them.

When is the offer good for? If there …

Some Writing Tips For Business Professionals

Effective business writing skills can help you win that million dollar contract, earn a promotion, resolve a dispute, or generate a significant increase in new business leads. Poor business writing on the other hand, can never be undone; it can cause you to lose business to your competition and even cost you your job.
Here are 11 easy ways you can improve your business writing skills:

1. Before you write a word of copy, make sure you know who your target audience is and what specific result you’d like to …