How Using Human Behavioral Segmentation Will Make Your Customers Buy

The psychology of basic human decision making, is motivated by three distinct actions: knowledge, emotion, and desire. These primary behaviors have remained true since the dawn of mankind, and is the core of human intent today. So influencing consumer buying habits still remains the same, when it comes to making online marketing decisions, as they did selling “widgets” fifty years ago.

Using the various behavioral targeting tools, online marketers now have the resources to be able to capture data regarding basic human emotions, and then take advantage of them to tailor marketing campaigns.

What doing so does, is it …

Read More

How Using Human Behavioral Segmentation Makes Customers Buy

how using behavior segmentation makes your customer buyThe philosophy of basic human behaviour never changes as it flows from three basic sources: knowledge, emotion, and desire. So nothing has really changed for centuries, as they still serve true today, this especially when it comes to executing executive online marketing decisions.

Using the various behavioral targeting tools, online marketers now have the resources to be able to capture data regarding basic human emotion, and then take advantage of them to tailor their marketing campaigns.

What doing so does is it will conjure more of the desires, emotions, and the knowledge, this in order to encourage potential buyers …

Read More