The entire Internet is content driven and nothing else. What the appropriate information on your site provides is customer loyalty, which also attracts new visitors through an ongoing syndication, which improves your rankings on the search engines.
The bottom line for any content strategy should be to increase your targeted customer base, which will increase revenue. The content needs to be relevant for it to convert. What it does is creates a direct path for the reader so they’ll take some type of action.
Conversion can mean different things based …