Your consumer pulse accelerates at certain times of the year, holidays, birthdays, the end of the workweek, especially the end of the year. This the period when online retailers capitalize on the science of buyer behavior. These are the times when consumer emotions overtakes logical shopping.
Getting ourselves back into the routine of life, this after the hectic swing of the New Year, you revisit the malls and they are completely empty, all spent out. There are certain characteristics that we all adopt, a certain frenzy.
We all get caught …