You own a website, you need to reach those local customers you know that are searching for you, but nobody is coming around knocking. So deciding to localize your search results to them is the beginning, this to ramp up your online direct response marketing efforts.
If you own a physical store front, an office, represent a major brand, a manufacturing concern, or a professional business, what’s needed is perfecting your localized search which allows you to provide the exact information that these searchers are looking for.
Doing so helps …