New technologies are allowing for a more personalized web based experience for online users. This has led to effective marketing for online advertisers, and a better browsing experience for search engine users. This has further allowed for:
1. Customized Ad Units
Personalized web search has allowed companies to personalize the ad units based on the search queries of online users. Relevant ads are being displayed as a result.
For example, a user searching for football can be shown an ad unit showing the live streaming of a current game, or …