The Need To Hit The “Hot” Emotional Buttons When Retargeting

effective retargeting adsWhat’s known is that it can take the average consumer up to 8 exposures of a product ad before they decide to take any action online. What studies show is that 92% percent of viewers will leave a website they’ve searched for or came across, without taking any action.

What the site owners want however are immediate conversions. They’re getting plenty of targeted traffic, so they think the sales funnel which leads the visitor to the payment page is faulty. It’s more usually a function of human nature that buyers …

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