The Internet is all about constructing engaging content with your reader, and you have a split-second to do so. This in a world of online information seekers, who has the attention span of a house fly.
Everyone is frantically searching, so it’s easy for them to become distracted by flashing banners and reading something better. Just one click of the mouse and they’re gone forever, you’ve lost them.
This can happen in an instant. You’ve done it yourself online when searching for information. The reason why you leave can be …