With a bevy of product selection available, why should someone, anyone bother to purchase your particular product or service. Spend their hard earned cash on your brand. It’s believed once you offer “benefits” which outweighs the cost of the product, the consumer will buy it, and you get the sale.
Well, we all know that’s not always true. Consumers aren’t self calculating mechanical robots.
They instead rely more on their emotions, who assigns meaning along with personal significance when making their purchasing decisions.
So what needs to be determined, is …