There’s two major challenges which every online marketer is faced with, this regardless of what product, service or industry segment that they’re involved in. The first is how to get more targeted “buying” visitors that need to know about their brand, thus creating Brand Awareness. The other is attempting to keep their particular brand in the minds of their current consumers. Those are the customers who may have previously purchased from them and knows their particular brand and they want to keep them loyal.
Since these challenges are forever …