How And Why You Should “Position” And Brand Your Business

You may have heard something about branding in regards to marketing, but perhaps you’ve wondered what that means exactly.

Sometimes it is better to explain something in relation to something else. That’s what I am going to do so first I will start with positioning. You also may have heard that term, but also did not really know what it meant. Positioning is a marketing term that means to take a product or service and position it in the mind of your prospects/clients by comparing it with or against something …