Text Messaging to mobile devices is an excellent viable marketing channel and promotional tool. To begin with, the majority of cell phone users, close to 85% percent of mobile phone owners, have recently texted someone or received a text in the past day. Texting also offers an immediacy and promptness where sending an email to someone doesn’t have. When you have a mobile device and someone decides to send you a text message, what you’re going to do is read it as soon as possible.
Also, every mobile device is …