Using Technographic Segmentation Leads To Better Conversions

web-analytics-toolsSo who really visits your website? Are they primarily male or are they more female? What age group do they fall into, what are their income levels? What part of the country are they from, are they single, married, recently single, or are they parents?

The chances are, you have absolutely no clue to what the answers are to most of these questions. The nature of the Internet is that the users want to stay as anonymous as possible for security sake. Other than location, web demographics are pretty much …