The digital marketing and advertising world is constantly moving forward, advancing to be more effective. What’s recently become prominent is Real Time Bidding or RTB, which has become the buzzword for precise ad display target marketing for the budget conscious.
The technology of RTB allows the advertisers to dynamically run display campaigns based on an auction platform that anyone can bid on. Experts in digital marketing predict that this will become the premier preferred method of serving ads in the future.
Real Time Bidding is on track to become the …