Savvy Online Consumers Are Comparison Shopping Online Retail Sites Before Buying
eCommerce sales for the past decade has been on the constant rise, but the actual conversion rates, which is the ratio of website visits turning into actual sales or an action, is on the steady decline.
This is obviously a statistic which the online retailers don’t want to see. This trend of lower conversion rates can be pinpointed to the majority of online shoppers deciding to just “comparison” shop rather than whipping out their credit card and making …