There’s now a realization, a mind shift for businesses that it’s no longer about you, or your products or services. It’s more about offering your customers exactly what they want, this tailored to their needs. The once traditional marketing methods are no longer effective.
The result is more targeted content creation and curation methods which are now undertaking a shift in the process. This is what the savvy marketers who are considered ahead of the curve, are now embracing and leveraging to their advantage.
They’re doing so to heighten awareness …
The biggest curator on the Web, Google, is making a stand by continuously placing a squeeze on what they feel are inferior sites, this in their never ending attempt to further raise the surfers search experience. Their quest is to provide the most accurate quality content possible for their users.