The majority of businesses view marketing, especially online paid advertising as a costly expense, a waste of time, this because of it’s volatile nature. That it’s an experiment, hit and miss, that online paid marketing is a crap shoot at best.
Unless you’re able to run your business entirely on referrals, you need to spend time finding clients using this “hit and miss” protocol, this to generate a valid lead. What most marketers will do however, is quit once they hit their first hurdle, this because of the unknown.
What …
One of the biggest issues which faces the new entrepreneur is constructive money management, usually the lack of a budget for marketing. The dedication and the hours become stretched out, the compensation is non existent, and the challenge of acquiring much needed market share is still down the road.