Mobile usage is exponentially growing on a daily basis. So the challenge because of this rapid charge, this for anyone who has a stake in the online marketing game, needs to understand the reasons, the how’s and the why’s, that people use their mobile devices.
Mobile technology is the ultimate online blind leading the blind, although there are only a few who approach it that way. Human behavior isn’t motivated by usability or the appeal of the technology beyond first glance. Successful technology delivers tangible value.
The reason being that …