The ability to stand up or stand out in a crowd, in some cases becomes important for success, when it comes to a job or making a point. Uniqueness, individuality, being your own person, becomes a quality many strive for in life. Especially to gain popularity or recognition, highlighting personification.
Then there are times when you need to conform, to fit in with everyone else, as doing so becomes beneficial to help you achieve your goals.
You may of been invited by a friend or relative to an unfamiliar family …