If you look at any successful advertising agency or a large national company with a massive ad budget, what you’ll likely hear is discussion regarding fragmented advertising, or consumer centric campaigns.
These boardrooms will also extensively discuss as well as analyze the perils and the pitfalls when creating an effective mass advertising campaign which has resolution and bite.
What fragmented advertising refers to is the increase in the number of methods which are available to them, their options when attempting to get their message or branding out to the masses …