There’s some debate on how effective Facebook advertising really is. One issue being the suggestion of the number of potentially fake accounts which can water down ROI, which increases ad costs. As a result, some advertisers may be getting a little disillusioned with the overall value of Facebook advertising.
Other than placing ads on Facebook, the only other option is generating massive Likes on their Fanpages or Groups, and then hoping that persistent posting and organic sharing of their content would generate clicks back to their site.
What some are …