The Science Of Strategic Color Marketing For Your Business

best color selection for your businessWhen it comes to using color selection for your business, it’s considered both an art and a science. Color impacts the emotions and actions of your target audience. Color is our worldview, it’s instinctive, human, and intrinsic to who we are and feel.

We have an emotional, unconscious response to different colors. This is what matters in marketing, the emotional response, and using color is a huge piece of that. There are scientific ways of thinking about color that helps us elicit a certain response.

For instance, if you consider …

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