We can all figure out what the logic is behind all of these online “Daily Deals” coupon and voucher sites. It’s all about selling enough of a featured product at a discounted price and hopefully breaking even or even make a profit, while acquiring new customers which who you hope would return back to your site or store.
This is what sites such as Groupon have been preaching from Day 1 for their “Daily Deals” marketing platform. Originating in 2008, Groupon rapidly expanded their services as they offered …