We’ve become immune, blinded by thousands upon thousands of advertising messages on a daily basis. This on TV and on print, but now especially on the Internet. The world has become an annoying busy place. So to market your message, you need to be clear, concise, and on point.
A vague message that’s not instantly understood, takes the same amount of time as a putting up a precise one. There’s no discount for poor performance.
You can have the greatest product, but a poor ad will fail to relay your …