Facebook, like any other algorithm is continuously changing, altering, tweaking itself. As a result, some marketers are claiming that it’s no longer as effective when it comes to a responsive marketing platform. With over 1.1 Billion users, one would think that the desired response would come flooding in.
But there’s a noticeable drop in reach patterns, and some are wondering why. One of the biggest reasons appear to be a switch in focus to the main News Feed, where most continue to place their ads on the right hand sidebar.…