We’re constantly bombarded with thousands of marketing messages on a daily basis by unlimited mediums, such as TV, radio, print media, and massively on the Internet. The world as a result has become extremely noisy, constantly telling us what to do, eat, see, feel.
In order to be heard, stand out, we need our marketing message to become as clear and concise as possible. A vague wandering message won’t be understood, it doesn’t captivate a potential target. Realize that we now oblige to a buyers market.
So the message needs …