We’re constantly bombarded with thousands of marketing messages on a daily basis by unlimited mediums, such as TV, radio, print media, and massively on the Internet. The world as a result has become extremely noisy, constantly telling us what to do, eat, see, feel.
In order to be heard, stand out, we need our marketing message to become as clear and concise as possible. A vague wandering message won’t be understood, it doesn’t captivate a potential target. Realize that we now oblige to a buyers market.
So the message needs to be laser targeted to a specific key audience, explaining the exact benefits of your product or service. You need to peak their interest, so they’ll lend their valuable moments to participate with you.
Only then do we have the entrance signals for us to begin developing a relationship with them, the first introduction of the selling process, these the hazards and pitfalls of interruption marketing.
Define Your Target Market
The best way of creating clear output is beginning with clear inputs. You need to precisely target your marketing dollars to a narrow target market. Know exactly who you’re wanting to reach with your marketing projections.
Define the exact demographics including their age, occupation, likes, dislikes, hates, loves, weight, their accidental lifestyle. Why would they ever do business with you.
Market Narrowly Deliver Broadly
Your marketing message should be focused intently to cater to the exact wants of your target market. Don’t think that you’re passing up opportunities by targeting to a broader audience.
The reality being most are attracted to you if you pose as a “specialist” rather than a generalist. Most want to associate themselves with an expert, while you’ll be able to charge more for your perk. Once you get their attention, then delivery broadly.
Talk About Them And Not You
Your marketing message should solve your prospects angst, their particular antagonism, hurt, their rapid pain. What problem can you solve for them. Compile a list of the top issues that they’re stricken with.
The message should carry immense substance focused on every conversation you have. Avoid talking, writing about yourself, as they’re only interested in what you can do for them.
The Difference Between Features And Benefits
Precisely explain the benefits of your product or service, and the benefits of they working with you. Features are more the distinct characteristics of a product’s usage or design.
A benefit is how that feature will add value to the prospects problem. Carefully define your features then list the benefits.
Do you provide superior after sales service, prompt with emails and phone calls, offer free introductory consultation. Do you provide added value to your customers, offer documentation or discounts on future purchases.
What you hook buyers on are the benefits and not the features. You need to tell them what’s in it for them.
Know Your Product Inside Out
The more articulate you are explaining the features and benefits, you increase getting the sale. For each product, list the benefits tailoring it concisely to the buyer being addressed.
Word this information in a language that they can clearly understand, which relates to who they exactly are. Draft a summary of these details to make them crystal clear.
Keep It Simple
The best marketing messages are simply said, everyone prefers to understand simple. The more complex it becomes, the higher the risk you’ll lose them somewhere along the way.
Construct a one page summary of your customer needs, then list all the features and benefits of your product to solve their problems. Provide immediate solutions which are easy to understand.
Never give more information than needed unless the client asks for more. Always let them guide the conversation.
A tagline is a phrase or slogan which conveys an advantage about a feature or a benefit. A slogan which clearly communicates your brand. It describes the lifestyle or the solvency that you want your products to represent. So come up with a tagline which best describes you and your business.
Always Be Testing
Always test everything. Test on social media, your friends, family, and colleagues before releasing it to the world. Creating your own test group is an excellent way of seeing if your ideas are any good, this in a low cost, low risk environment.
Get feedback from your best customers. They’ll tell you immediately what they like, don’t like, and why. Never pass up an opportunity to get free valuable feedback, as it fine tunes your marketing message.
Provide Clear Contact Information
Always issue crystal clear easy-to-understand transparency. This for everything including your business cards to your website. Include easy to reach contact information on everything, including all your emails.
Provide a FAQ and a testimonials page on your website and on social media. Make yourself as translucent as possible for everyone who contacts you, so they instantly know who you are.
If they need to search anywhere to contact you, you’ve lost them. They’ll just search somewhere else.
Clearly state your money back guarantee, warranty, how to return goods, how to get a refund.
Understand Their Needs
New prospects and your current customers are focused on just one thing and one thing only, and that’s what you can do for them. What’s in it for them. They usually don’t care who you are, or what your product or service is.
They’re interested in how they will benefit. How you can effectively and efficiently solve their horror in the shortest time possible. The speed and the simplicity on how you can dismiss their contentions.
Always keep this in mind, and doing so will help you in creating effective marketing efforts which are focused exactly on what they want.