We’re constantly bombarded with thousands of marketing messages on a daily basis by unlimited mediums, such as TV, radio, print media, and massively on the Internet. The world as a result has become extremely noisy, constantly telling us what to do, eat, see, feel.
In order to be heard, stand out, we need our marketing message to become as clear and concise as possible. A vague wandering message won’t be understood, it doesn’t captivate a potential target. Realize that we now oblige to a buyers market.
So the message needs …
Content that catches, drops jaws, that means something to your readers, which packs a punch. Sales copy that convinces a skeptic to buy your product, is the best tool that you can create to turn a visitor into a customer.
What anyone anywhere, any deal regardless of its size, scope, or nature wants is some type of a resolution, it needs to be closed, a done deal shut. 
You could be giving away gold bars on your website, but if no one knows or cares, then it’s completely pointless. So what you need is a steady stream of pure focused visitor traffic to your webpages, and you need lots of it. This traffic should also be as inexpensive as possible, preferably free.