Content that catches, drops jaws, that means something to your readers, which packs a punch. Sales copy that convinces a skeptic to buy your product, is the best tool that you can create to turn a visitor into a customer.
You may have developed the most ingenious, new and exciting “mousetrap,” but if you’re like most, you’ll most likely do an extremely poor job of explaining or selling it.
When deciding which sales or marketing method will work the best, what will attract, impact, or influence the target prospect, most will just go with the “mass” announcement approach, and then hope for the best.
But as with anything in life, there’s always a better way of doing things. So rather than taking your product to market on the traditional blindfold approach, why not design a better attraction strategy.
This is built around the most effective tool known for drawing in the best ideal tire kickers and then turning them into actual buyers, enticing them down the path to a sale. All this can be achieved by offering better effective content.
Once you announce the grasping content to your potential buyers, with surgeon like precision, at the precise time in the buying cycle, what you’re doing is asking them to take the incremental step towards they gladly buying.
This well executed content tailored exactly to taste, will address all of the concerns of your buyers, at each and every potential stumbling block that they may come across, pinpointed throughout the buying process.
What this does is it eases their concerns while ushering them towards the next step which is the finish line. Along with this, you’re also able to leverage your content in the following ways:
• You can establish your company as a prominent leader in the industry, while building brand recognition and awareness
• You can drive additional traffic to your website, generate leads, and then nurture them
• You can foster engagement and association with your target market audience
But know that accomplishing this is no easy feat. You need a lot more than just providing a steady flow of relevant content. Your content also needs to be designed specifically to:
Mirror The Exact Needs Of Your Customer
To be as effective as possible, your content needs to completely resonate with your customer who you’re wanting to turn into buyers. So it needs to be specifically tailored to them and their needs.
Begin by showing and then telling them that you know who they are, and what they want. Explain what they care about and what they do. Address whatever pain points and concerns that they’re facing. Any content which doesn’t include this sharp focus will just drift into virtual wasteland.
Project Your Company’s Brand And Image
What the content that you display is a public reflection of who you are as a company. So it becomes extremely important that it accurately reflects the image which you want to project, as well as the position that you’re wanting to establish in your industry.
What your content does is it will leave an impression of what and who your company is, this in the minds of those who consume it. The more that the impression is embedded and aligns with what you’re trying to create, the more that you’ll be able to use this content when building your brand.
Become Optimized For Search By Making Yourself Found
It sounds rather basic, but it’s becoming rather difficult when battling the beast which is search engine optimization, SEO. But it’s necessary that you create, offer, and then leverage your content for search engine consumption.
Once it’s done correctly, doing so will make your content be found by Google, Bing and others, which then drives highly relevant, organic targeted traffic to your site based on specific keywords.
Once the shiny new visitors do find your site, make it as user friendly as possible, so they can quickly and easily navigate to find your content that’s the most important to them.
If they’re not able to do so within seconds of they arriving, then they’ll most likely leave to the next site. So it becomes important to segment your site, divided by pain points, buyers role, and industry, so they can then easily navigate to whatever content that they want.
Making Your Site As Viral As Possible
There are a few methods of making your content go completely viral, catch virtual wildfire. The first is attempting to evoke some type of an emotional response, even if it just creates an “awe” factor, or a laugh.
By doing so, your visitor just won’t only get your message, but they’ll also be entertained, which they will remember. Another method is making sure that your content is useful, so much so that people will be willing to share it with others on social media.
So make sure you embed all of the social sharing tags, and make them visible on your site. Offer opportunities for them to interact through commenting or polls, and then attempt to multiply your promotional efforts by leveraging those who may be an influence in your particular industry.
Maximizing The Conversions
Whether you’re wanting a visitor to view a video about your product, complete a lead capture contact form, or register for a free trial, the goal is getting each and every visitor to convert some how.
The key is creating content which is concise, informative, timely, and as compelling as possible, with a clear precise “Call To Action” which effectively communicates the value that they will get once they taking action.
Precise Content Is The Key
Precise unique relevant shock inspiring content is the key when it comes to successful marketing. So it becomes vitally important to invest your time to create it, but also know how to optimize it, so it will have the greatest impact.
For any company, any site who wants to get better results from their traffic, to convert better, just begin by using this simple approach. Just provide better content.