How Men And Women React Differently When Using Social Media

women using social mediaWe all use social media for different purposes, mainly for entertainment, networking, to gather information. When it comes to men and women, its purpose and its usage becomes yet more distinct. This becomes important for marketers when targeting demographics for their product or service.

What your social media strategy needs is to adapt to these variances. Depending on what you’re marketing, you should be approaching and delivering your social media objectives and messages differently based on these findings.

To perform this well, know how men and women each approach social …