In a world of constant change and distraction that we live in, finding the proper formula to attract and then retaining those online consumers long enough for them to make a purchase, or providing enough stickability, so they’ll return back to their e-commerce sites is one of the biggest challenges for online retailers.
Distraction could come in a variety of different ways. The first and foremost being that chronic and well known “short attention span,” which translates directly to poor retention ratios of online surfers.
There’s also a multitude of …