For those who has chosen sales as their occupation, many experience the fear of selling even though it’s their job. This also applies to businesses who knows they need to get out there and hustle to generate revenue, but are unsure, scared or unwilling to do so.
These thoughts of apprehension involves and strikes everyone in commerce at one time or another, from the very first time novice salesperson, to the seasoned sales or marketing professional.
Anyone can be held back from achieving success on occasion, based on knowing they …
What needs to be addressed is your attitude when selling, such as that constant sales pressure you apply. That “canned script” needs to be eliminated, to reduce rejection. Never chase prospects, let them come to you. Let them challenge you, then defend yourself by showing your products value, which reduces sales pressure.