Why You Need An App Along With A Mobile Website For Customer Retention

consumersusingsmartphoneswhenshoppingAlthough apps are generally a little more expensive to develop, create and maintain than a Mobile Website, useful functional apps has the potential to go viral, becoming an extremely important adjunct towards a retailer or a marketer’s mobile promotional program. This when the intent is to deliver quick precise information or services which is appealing to their consumers.

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Say for instance that there’s a company who markets athletic shoes, and their wanting to create a mobile app which can help their fitness conscious consumers to be able to …