First impressions count. It’s been tested that initial visitors to your website will form an instant impression of your landing page within one second once viewing it. This is almost as quick as how ‘mind and eye’ visual processing occurs in the brain, so it can be considered an automatic instantaneous reflex response.
So without any form of online trust, we would all be consigned to a community where we examine everyone’s movements and actions with suspicion, as well as assume they everyone is working just for their own …