When it comes to the growing number of consumers who are using their mobile devices, their biggest frustration is once they click on a Mobile Search result, they’re immediately directed to a large traditional desktop site, which is too big for their smaller screen devices to accommodate, and navigate.
These conventional sites also load much too slow while being too difficult to view since they’re not tailored as a mobile site. This especially if the consumer is using a smartphone. Google and others, however, are in the process of correcting …