So you’re wondering how this Twitter thing can help improve your business. You can begin by looking just at the sheer numbers. Twitter claims that they now have over 100+ million active users who collectively generates over 250+ million tweets on a daily basis.
Granted that the majority of these tweets are nonsensical and thus completely insignificant or irrelevant to you, and doesn’t apply to you in any way possible, but there’s bound to be some type of opportunity that’s related to your industry in there somewhere. So this is …