Why You Need An App Along With A Mobile Website For Customer Retention

consumersusingsmartphoneswhenshoppingAlthough apps are generally a little more expensive to develop, create and maintain than a Mobile Website, useful functional apps has the potential to go viral, becoming an extremely important adjunct towards a retailer or a marketer’s mobile promotional program. This when the intent is to deliver quick precise information or services which is appealing to their consumers.

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Say for instance that there’s a company who markets athletic shoes, and their wanting to create a mobile app which can help their fitness conscious consumers to be able to …

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The Risks Of Mobile Devices On Enterprise Networks

smartphonesbeingused in the workplaceThe majority of us now own some type of mobile device such as an iOS or an Android Smartphone or tablet, and most likely use it for business as well as for personal use.

It wasn’t that long ago when the smartphone seemed like an expensive luxury upgrade item for the ultra geek. But their appeal is now wide spread worldwide as the cost has significantly come down and the hardware functionality has improved. Almost anyone can now afford some type of mobile device.

So because of this mainstream popularity, …

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