Reasons Why Retail Is Shifting Towards Contextual Commerce

ecomerce getting prominentThe world has gone virtual, so it’s expected that retailers can realize an influx of transactions via their online eCommerce sites. The mistrust that once existed when it came to online transactions no longer exists. So open up your digital channels.

One method of doing so is by utilizing contextual commerce methods, which is offering online shopping through other digital channels, specifically social media platforms. Doing so is found more effective than using a merchant eCommerce site for revenue.

This is now possible because of the refinement of collecting “big …