It’s almost impossible these days to execute a successful SEO marketing campaign by not paying attention to the vital role that keyword content development, as well as targeted keyword optimization plays when it comes to successful search engine marketing.
The actual website itself should still provide for the best possible opportunity towards securing those highly touted and competitive SERP positions. To be successful in SEO relies directly on the properly using relevant well researched keywords, and there isn’t absolutely no reason why it shouldn’t. The content on your page is written and dedicated towards and around the exact ‘targeted’ keywords that your website visitors are searching for, and the written article that accompanies it is tailored and crafted around those very keywords.
Keyword Research For A Reason
Keywords can and should be considered as a meaningful and insightful indicator of page content relevance. If you do your due diligence by visiting a few high ranking competing websites whom you consider to be in your niche or topic, it should become painfully obvious for you to realize that, by and large, the reason why those sites are ranked so high in the search engines is because of their choice and usage of those keywords, as well as they using plenty of relevant ones.
Some of the variety in what and which those keywords are, as well as how they are applied in the content matters as well. So one of the key factors of what is of the greatest ‘on-site’ importance can and should be considered keyword usage in the contents ‘title tag.’ What is most common and frequently advised by almost every online marketing expert is the inclusion of these diligently researched keywords in the first few words of each and every title.
What may be of a bit less importance, but should be considered worthy and important all the same thus requiring equal attention, is the usage of the chosen keywords liberally in the copy.
This would include:
• In the Headline tags of (h1 or h2) using the keywords often in the first couple to a few hundred words of the HTML
• Include those keywords in the ‘Alt Text’ as well as the ‘Image File’ tags
• Keyword usage in ‘Format Tags’ either in bold or italics, also plays an important role, as does
• Using keywords directly in ‘Meta Tags,’ including keyword tags and the description tags
Combining Keywords As Well As Links
You may just as well be the best keyword researcher available on the internet marketing universe, but even the proper exact and most relevant keywords will not mean much without links, and important valid links, which are pointing back to your website.
Anchor text which are keyword targeted and focused from relevant authority based external links still remains one of the most immensely important aspects of SEO. Of equal as well as obvious importance is also how the link popularity is from these external sources. This is determined by the quality as well as the number of their own external link graph along with their diversity. This consisting of links that are derived from a lot of important as well as unique root domains.
So when it’s all said and done, the keyword usage in external link anchor text should be considered to be one of the most important as well one of the top SEO factors overall for your site or blog to rank. So much so, that you may even find other sites which are ranking for those high in demand competitive keywords without having a single reference of the targeted keyword on their content page, this simply because of the solid external link texting.
Based on frequently monitoring the internet marketing industry and its relationship to the SERPs, it should be safe to assume that most of the tried, tested and true online optimization practices, such as using accurate as well as descriptive anchor text, still plays an extremely positive and effective role in the sites positioning. How much they exactly matter is still difficult and open to debate, but it is always better to be on the safe side than sorry.